Learning Outcomes

Introduction to AI Marketing

AI Tools for Marketing

AI in Search Engine Optimisation (SEO) and Industry Applications

AI for Customer Relationship Management (CRM) and Future Trends

Lesson Summary

In this module, you will be introduced to AI marketing. It explores how to integrate artificial intelligence into modern strategies. You will learn to leverage AI for consumer analysis, optimise campaigns, and personalise experiences. You will also gain practical skills in using AI tools to enhance marketing strategies.

AI Marketing - Assessment

In this free online course,  learn to leverage on recent AI technologies in building effective marketing strategies.

AI Marketing

AI Marketing explores integrating artificial intelligence into modern strategies. Learn to leverage AI for consumer analysis, optimise campaigns, and personalise experiences. This course covers machine learning, chatbots, and ethical considerations. Gain practical insights into AI's transformative impact on market research, segmentation, and the dynamic landscape of digital marketing, providing a skill set for capitalising on AI for marketing.

[2025] 300+ Free Digital Marketing Certificates & Badges

Boost Your AI Confidence with Google’s Course

Udemy vs Coursera: Comparing Online Learning Giants that IPO’d in 2021

8 Best Geology Courses for 2025

31 Most Popular Online Courses Starting in June 2024

10,000+ Free Courses from Tech Giants: Learn from Google, Microsoft, Amazon, and More

6 Best Node.js Courses in 2025

Inside the Coursera-Udemy Deal: Three Bids, Two Years and a Rival Suitor

Duolingo’s 2026 Strategy: The Road to 100 Million DAUs

The Business of Online Education: A Deep Dive Into Coursera’s Financials

Udacity’s 2021: Year in Review

Unlock 800+ Free Certificates: Master Tech & Soft Skills with CodeSignal Learn

8 Best Ecology Courses for 2025: How Species and Systems Interact

12 Best Data Science Courses for 2025

Duolingo Q1 2026: Toward 100M DAUs with Record Engagement and Slower Paid Growth

262K Courses, 833M Enrollments: Breaking Down Udemy’s Massive Catalog